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How did the Instagram logo evolve?

Instagram has come a long way from the photo-sharing app it started as. The Instagram logo has changed to reflect that, moving from vintage and nostalgic – to modern and bright. As the 2nd most popular app in the world, there are a few things to learn about how the iconic Instagram logo evolved.

What is the original Instagram logo?

The original Instagram logo was designed in 2010 by one of its founders, Kevin Systrom. The logo drew its inspiration from Polaroid cameras, which could capture and print images within moments. This mnemonic is the only consistent aspect of the logo’s redesigns through a decade of audiences who have grown with the app.

How has the Instagram logo changed over the last 10 years?

The Instagram logo, like many before it, has evolved over the last ten years. The Instagram logo design has seen three incredible changes. Kevin Systrom, the co-founder, designed the original logo in 2010. To represent what Instagram stood for at the time–photo sharing, he chose a Polaroid camera with a rainbow stripe.

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